The fifth edition ofExploring Research provides an introduction to research methods in a friendly, approachable writing style. The book explores the use of electronic sources as means to enhance research skills, includes discussions about scientific methods, and the most common types of research in the social and behavioral sciences. Coverage of the research process, problem selection, sampling and generalizability, and the measurement process provides an exhaustive resource for readers seeking to further their research skills. The book also describes how to collect and analyze data, and provides thorough instruction on how to prepare and write a research proposal and manuscript. Principles of data analysis are exemplified using the SR latest version of SPSS. The volume addresses the role and importance of research, the research process, sampling and generalizability, measurement, reliability, and validity, methods of measuring behavior, data collection and descriptive statistics, inferential statistics, nonexperimental research methods, quasi-experimental research methods and writing a research proposal and manuscript. For individuals in business, social work, political science, education and psychology fields that require research.
File name: Exploring.Marketing.Research.Book.Only.10th.Edition.by.William.G.Zikmund.Barry.J.Textbook.EPUB.Download.Data.bank.PDF. Read online Exploring Marketing Research Book Only 10th Edition by William G. Zikmund, Barry J Textbook EPUB Download Data bank Buy Exploring Marketing Research Book Only 10th Edition. Exploring Marketing Research, 8e reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition.
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Exploring Marketing Research PDF | |
Author | Neil J. Salkind |
Isbn | 0130983527 |
File size | 24.3 MB |
Year | 2002 |
Pages | 320 |
Language | English |
File format | |
Category | Business |